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We're on a mission

We're on a mission

We’re on a mission to revolutionize everyday lives for our customers, employees and partners. We solve problems no one has solved before to create a world where people ask, “How did we ever live without Coupang?” If you are driven by a passion to build and create, come join us on our journey.

Meet our leaders

Bom Kim

Founder & Chief Executive Officer

Bom Kim

Founder & Chief Executive Officer

Bom Kim is Coupang’s Chief Executive Officer and founded the company in 2010. Under Bom’s leadership, Coupang has become Korea’s leading e-retailer. The company has also received over $3 billion in funding from SoftBank, Sequoia Capital and BlackRock, and its eCommerce business has grown by over 2,400% since its founding.

Sam MJ Ko

Representative Director, Employee and Labor Relations

Sam MJ Ko

Representative Director, Employee and Labor Relations

Myung Ju (Sam) Ko is Coupang Corp.’s Representative Director. Sam has served as an expert in organizational integration, corporate culture, personnel and labor relations management at large companies in Korea for over 25 years. Prior to joining Coupang, Sam worked for GM Korea as an executive in charge of labor relations strategies and oversaw personnel and labor relations management at Hite-Jinro. At SK Broadband, he also served as an HR executive for personnel management. Sam received a Bachelor of Arts degree from Seoul National University.

DJ Park

Representative Director, New Business

DJ Park

Representative Director, New Business

DJ Park, our Representative Director, New Business, explores, develops and leads Coupang’s new services including the food delivery service Coupang Eats to ensure they can be successfully introduced to customers. DJ worked at LG Electronics and Naver before serving as Vice President, Policy here at Coupang. He holds a Bachelor’s degree in Business Administration from Hongik University.

Gaurav Anand

Chief Operating Officer

Gaurav Anand

Chief Operating Officer

Gaurav, as Chief Operating Officer, guides Coupang’s strategic decisions focusing on alleviating bottlenecks to growth, scalability and cost, and is the acting Chief of Operations for the company. Prior to taking on this appointment, Gaurav headed our eCommerce finance function and led strategic business partnering initiatives across Retail and Operations. Gaurav joined Coupang from Myntra, a fashion subsidiary of Flipkart, where he was the VP of Finance and commenced his eCommerce career with Amazon in Seattle. During his eight years with Amazon, Gaurav held a number of positions across Amazon’s AWS business, international retail, payments, and North America hardlines retail. Gaurav holds a Bachelor of Technology degree from the Indian Institute of Technology, Bombay and an MBA from the Ross School of Business, University of Michigan.

Alberto Fornaro

Chief Financial Officer

Alberto Fornaro

Chief Financial Officer

Alberto Fornaro is our Chief Financial Officer. Alberto has about 25 years of strong financial expertise based on his experience of managing finance and accounting at global companies in Korea, the US, and Europe, both listed and non-listed. He joined Coupang from IGT where he served as a CFO and EVP and contributed to the company’s growth into an international gaming leader. Prior to joining IGT, Alberto was Group Global CFO and President Europe, Middle East and Africa at Doosan Infracore Construction Equipment and successfully led the global business expansion. He also served as General Manager and CFO of Technogym, a world leader manufacturer of fitness equipment. Alberto was also part of the finance leadership team at various companies including CNH Global, Fiat Group, Cassa Di Risparmio Di Perugia, and Credito Italiano. Alberto holds both Bachelor’s and Master’s degrees in Finance and Banking from the University of Siena in Italy and is a graduate of the Harvard Advanced Management Program.

Jay Jorgensen

General Counsel, Chief Compliance Officer & Secretary

Jay Jorgensen

General Counsel, Chief Compliance Officer & Secretary

Jay Jorgensen is Coupang’s General Counsel, Chief Compliance Officer & Secretary. In this capacity, Jay partners with our leaders to enhance our legal and due diligence frameworks, and set compliance standards that place an emphasis on serving our customers. Prior to Coupang, Jay was Executive Vice President, Global Chief Ethics and Compliance Officer at Walmart. There, he focused on building and refining a world-class ethics and compliance program which, in 2016, was recognized as the “Best Governance, Risk, and Compliance Program” by the New York Stock Exchange Governance Services. Jay joined Walmart from the international law firm, Sidley Austin LLP, where he was partner. Prior to joining the firm, Jay served as a law clerk to the late William H. Rehnquist, Chief Justice of the United States, and to Associate Supreme Court Justice Samuel A. Alito when he sat on the United States Court of Appeals for the Third Circuit.

HL Rogers

Chief Administrative Officer

HL Rogers

Chief Administrative Officer

Harold (HL) Rogers leads our People team and focuses on recruiting, retaining and developing talent at Coupang. Prior to joining Coupang, HL was Executive Vice President, Chief Ethics and Compliance Officer at Millicom, a global telecommunications company. HL began his legal career as a Law Clerk to the Honorable Thomas B. Griffith on the United States Court of Appeals for the Washington D.C. Circuit, before joining the international law firm, Sidley Austin LLP, where he was Partner. HL holds a Bachelor’s degree in English from Brigham Young University and gained his JD from Harvard Law School.

Hui Xu

Senior Vice President, Platform, Search and Discovery

Hui Xu

Senior Vice President, Platform, Search and Discovery

Hui Xu oversees Coupang’s global platform, search and discovery strategies, technologies, and products that serves to enhance customers' overall shopping experience on Coupang's website and mobile apps. Prior to joining Coupang, as the Head of Search and Discovery at Pinterest, Hui led the innovation and played a key role in transforming Pinterest from an image-sharing network to the world's best visual search and discovery engine. Prior to Pinterest, Hui spent seven years at Google working as an engineer, a technology lead, and an engineering manager. He was a core member of Google’s indexing team responsible for building the world’s largest web index. Hui Xu received a Ph.D. in Computer Science and Engineering from the University of Minnesota.

Minette Bellingan

Vice President, Private Label and Sourcing

Minette Bellingan

Vice President, Private Label and Sourcing

Minette Bellingan, our Vice President, Private Label and Sourcing, manages Coupang's global sourcing business across all product categories including electronics, apparel, baby, pet, consumables and food. Before joining us in 2018, Minette was Director of Global Sourcing and Private Brands at Amazon.com, where she led the global sourcing and private label functions for the USA, Japan, Canada, Mexico, the EU (where she also led direct imports), India and China. Minette had joined Amazon from METRO group, where she led sourcing and private label teams in Germany and Hong Kong. She has also held senior sourcing and leadership roles in Europe for private labels at Dixons Carphone and Tesco. She completed a BA (Hons) in Fine Art and Cultural Studies at the renowned Central Saint Martins School of Art in London. She now also holds an MBA and Master of Research degree from the University of Cambridge. Minette is currently pursuing her PhD part-time at the University of Cambridge's Faculty of Engineering.

Ben Gerber

Chief Information Security Officer & Chief Privacy Officer

Ben Gerber

Chief Information Security Officer & Chief Privacy Officer

Ben Gerber is Coupang’s Chief Information Security Officer & Chief Privacy Officer. Prior to joining Coupang, Ben was Head of Data Governance and Strategy, Head of Privacy and Head of Security Strategy at DBS Bank. Ben has also served as Standard Chartered Bank’s first Global Privacy Officer, and as an advisor on privacy and security strategy to the U.S. intelligence community and other executive branch agencies at MITRE Corporation. Ben has also led e-business teams at IBM that focused on security and privacy, and has worked with Time Warner to address security and compliance issues. He has patented multiple privacy enhancing technologies and holds a Bachelor’s degree in Computer Science and a Masters of Laws in Information Rights Law and Practice.

Jeffrey YT Kim

Vice President, Communications

Jeffrey YT Kim

Vice President, Communications

Jeffrey YT Kim, our Vice President of Communications, has served in the communications sector for about 30 years. Before joining Coupang, he served as a journalist at various media outlets including Maeil Business Newspaper, Korea Internet Dot Com, and Kyung-In Broadcasting. He was Chief Listening Officer and Chief Innovation Officer at Hitejinro and Chief Communication Office at Hanssem Group. Jeffrey received a Bachelor’s degree in Economics from the Seoul National University and studied at the School of Business, Aalto University in Finland and in KAIST’s Advanced Innovative Management Program. He has written several books on business innovation and communication.

James BH Lee

Vice President, Brand Management

James BH Lee

Vice President, Brand Management

As Vice President of Retail, James BH Lee is responsible for Consumer Electronics, Household & Personal Care, Beauty, and Media businesses here at Coupang. From the first steps in launching Coupang’s Rocket delivery business, James has served as a business leader in various categories such as Baby, Household & Personal Care, Beauty, Food, and Hardline, and has led the way in launching new customer services such as SnS (Subscribe & Save), pre-order, and professional installation along with continuously increasing selection. Before joining Coupang, James has gained extensive experience in domestic and international brand marketing, strategic business management, and sales at Aekyung Group and CJ CheilJedang. He holds a BA and MA from Korea University.

Joseph Nortman

Chief Executive Officer, Coupang Fulfillment Services (CFS)

Joseph Nortman

Chief Executive Officer, Coupang Fulfillment Services (CFS)

Joseph Nortman heads Coupang Fulfillment Services (CFS). CFS oversees Coupang’s receipt of merchandise from suppliers, storage of goods, and order processing to include picking, packing and shipping of products to our last-mile delivery locations. Prior to leading CFS, Joe was Coupang’s Senior Director of Logistics, with responsibility for hubs, transportation, process improvement, and packaging. Joe has also held a number of senior fulfillment center management and operations leadership roles with Petsmart, CVS, Amazon, and JCPenney across the United States. In addition, he spent half his career managing industrial engineering and logistics operations at UPS. Joe holds both a Master’s degree in Global Logistics and a Bachelor’s degree in Anthropology and Computer Information Systems from California State University, Long Beach.

Helen HY Yoon

Vice President, Brand Management

Helen HY Yoon

Vice President, Brand Management

Helen HY Yoon is our Co-Head, Retail and Brand Management and a Vice President at Coupang. She joined Coupang in 2014 and has successfully launched and expanded many of our key retail categories including pet, home, kitchen, sports, and Rocket Fresh. Helen started her career as EA and transferred to a retail career at Walmart Korea, experiencing multiple divisions, and has also worked with Emart. Prior to joining Coupang, Helen worked in buying, global sourcing area in Tesco Korea (Homeplus). Helen holds a Bachelor's degree in English Literature from Ewha Woman's University.

Our Journey

2018

SoftBank Vision Fund invests an additional US$2 billion in Coupang.

2018

Revenue up by 40% year-on-year to US$ 2.5 billion, with a 60% year-on-year revenue increase in Q4 2017.

2016

Named one of MIT Technology Review’s Top 50 Smartest Companies and Forbes’ 30 Global Game Changers of 2016
Sales up 69% to US$1.7 billion.

2015

Received a US$1 billion investment from Softbank and investments from Sequoia Capital and BlackRock.

2014

Launched next-day Rocket Delivery service. Pivoted to an online retail model; revenue exceeds US$1 billion.

2010

Established in 2010 by Bom Kim, our CEO. Began operations as a deals-based company.

Revolutionize everyday lives

Whether data scientists or lawyers, logistics specialists or buying leaders, our employees are dedicated to finding new ways to revolutionize the online retail experience and surpass our customers’ expectations.

Our teams

eCommerce

eCommerce

Our rapidly growing eCommerce team has played an instrumental role in driving Coupang’s success. Over the past five years, our retail team has grown from covering a single category to providing one of the largest retail selections in Korea across consumables, hardlines, media, beauty and fashion, fresh and grocery, and our expanding private label offering. Our retail business is supported by our team in platform business services, which ensures that our customers benefit from an unsurpassed online catalog selection, the best prices, and a secure and automated buying platform. Meanwhile, our marketing teams work creatively to enhance our company brand and drive revenue through search, display, affiliate as well as push marketing. Our loyalty team defines and expands upon our innovative loyalty program, ensuring that we continue to wow returning customers. Meanwhile our 3P marketplace business connects our customers with a wide variety of sellers, allowing Coupang to provide a growing and ever-changing product selection.

At Coupang, we continually seek opportunities for business expansion. Our advertising business, Coupang Media Group (CMG), is one example of the growing scope of our retail organization. Launched in 2017, CMG actively develops products and service offerings that leverage Coupang’s strength as a world-class eCommerce platform by integrating advertising into the shopping experience from first discovery to purchase. Similarly, our travel business is disrupting the Korean market by delivering differentiated travel products and services across flights, accommodation and holiday activities.

Platform, Search & Discovery

Platform, Search & Discovery

Coupang’s platform team is responsible for developing platforms upon which other areas of our business can build applications, processes, and technologies. The team creates worry-free platforms that allow for business or domain specific developments, and reduce the lead time and resources required by our internal customers to achieve their goals. Our talented developers and engineers in search and discovery execute Coupang’s vision to become the ultimate destination for product discovery. Whether our customers know what products they are looking for or are simply browsing, our search and discovery team seeks to build a product search and discovery experience that allows us to sync seamlessly with our customers’ interests and thought processes, whilst delivering a worry-free and secure shopping experience.

Coupang Fulfillment Services

Coupang Fulfillment Services

Coupang Fulfillment Services (CFS) is a subsidiary of Coupang and manages all fulfillment operations for the company. CFS operates more than over 60 fulfillment centers and hubs across Korea. Our team of specialists handles inbound operations, inventory management, sorting, outbound operations, returns, and customer service for Coupang. Our fulfillment infrastructure covers an area equivalent to 151 soccer fields and includes three mega fulfillment centers located in Incheon, Deokpyeong and Daegu. Our innovative systems support Coupang’s next-day Rocket Delivery service and have allowed us to fulfill customer orders at ever-faster rates.

Corporate Functions

Corporate Functions

Our corporate teams across finance, procurement, investor relations, human resources, legal, communications, policy and information technology form the backbone of our business operations.

Our finance function partners closely with various business units and focuses on scalability, controllership and governance. Meanwhile, our human resources team ensures that our most valuable asset—our people—are provided with the best possible opportunities for growth, and that we continue to hire and develop the best. Our lawyers and legal professionals advise and guide Coupang on legal issues, and are deeply involved in every aspect of our businesses operations as we explore groundbreaking new services. Coupang’s communications team is responsible for devising our communications philosophy and delivering messaging to local and international audiences. Our professionals in information technology run our networks, corporate applications, on-premise and cloud-computing environments, and provide operational support to our staff and other end users.

Security & Privacy and Technology Infrastructure

Security & Privacy and Technology Infrastructure

Our security and privacy teams work across Coupang to ensure that corporate and customer data is securely stored and managed. Our security architects and engineers design cutting-edge solutions that embed security into everything we build. Specialized teams concurrently monitor our systems around the clock, addressing changing cyber threats as they emerge, and continuously testing for system security weaknesses. Our security governance team ensures adherence to policies and protocols, and also provides compliance assessment, audit and certification, communications and training.

Our technology infrastructure team supports all Coupang operating environments and provides the infrastructure foundation for Coupang’s technology stack. Our cloud services infrastructure team provides IaaS as a service to all Coupang engineers, allowing for word-class scalability, redundancy and reliability. This is in addition to building, designing and implementing components such as WAFs, DNS, CDN and GitLab. Our identity and access management arm oversees our authentication and authorization infrastructure. Coupang’s Mission Control Center (MCC) serves as a modern 24x7 NOC (Network Operations Center) that monitors our technology stack across all services and operations, and manages all incidents as first-line responders. Meanwhile our reliability engineering team works across the organization to troubleshoot, identifying root causes and proposing solutions.

Logistics Services

Logistics Services

Our logistics team is responsible for ensuring that our customers’ orders arrive at their destination as quickly as possible. Our Coupang deliverymen are an integral part of our logistics team and serve as the backbone of our function. They are our brand ambassadors and work hard to uphold Coupang’s promise to wow the customer with our 24-hour Rocket Delivery. Our teams in logistics strategy and operations engineering provide tactical and strategic advice to the operations business and allow us to continually improve on and redefine the Coupang delivery experience. We continually seek out new innovations that enhance customer experience. Within weeks of deciding to make fresh and organic food available to our customers via our Rocket Fresh program, we leveraged our logistics platform to scale the offering to half of Korea. Rocket Fresh, along with free returns and Dawn Delivery, now form the basis of our Rocket Wow Club, a membership service nearing a million customers in a just a few weeks. In addition, our Coupang Flex delivery program has enhanced our customers’ delivery experience and has created flexible jobs for people from all walks of life.

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