Bom Kim is Coupang’s Chief Executive Officer and founded the company in 2010. Under Bom’s leadership, Coupang has become Korea’s leading e-retailer. The company has also received over $3 billion in funding from SoftBank, Sequoia Capital and BlackRock, and its eCommerce business has grown by over 2,400% since its founding.

Myung Ju (Sam) Ko is Coupang Corp.’s Representative Director. Sam has served as an expert in organizational integration, corporate culture, personnel and labor relations management at large companies in Korea for over 25 years. Prior to joining Coupang, Sam worked for GM Korea as an executive in charge of labor relations strategies and oversaw personnel and labor relations management at Hite-Jinro. At SK Broadband, he also served as an HR executive for personnel management. Sam received a Bachelor of Arts degree from Seoul National University.

DJ Park, our Representative Director, New Business, explores, develops and leads Coupang’s new services including the food delivery service Coupang Eats to ensure they can be successfully introduced to customers. DJ worked at LG Electronics and Naver before serving as Vice President, Policy here at Coupang. He holds a Bachelor’s degree in Business Administration from Hongik University.

Gaurav Anand

Chief Operating Officer

Gaurav, as Chief Operating Officer, guides Coupang’s strategic decisions focusing on alleviating bottlenecks to growth, scalability and cost, and is the acting Chief of Operations for the company. Prior to taking on this appointment, Gaurav headed our eCommerce finance function and led strategic business partnering initiatives across Retail and Operations. Gaurav joined Coupang from Myntra, a fashion subsidiary of Flipkart, where he was the VP of Finance and commenced his eCommerce career with Amazon in Seattle. During his eight years with Amazon, Gaurav held a number of positions across Amazon’s AWS business, international retail, payments, and North America hardlines retail. Gaurav holds a Bachelor of Technology degree from the Indian Institute of Technology, Bombay and an MBA from the Ross School of Business, University of Michigan.

Alberto Fornaro

Chief Financial Officer

Alberto Fornaro is our Chief Financial Officer. Alberto has about 25 years of strong financial expertise based on his experience of managing finance and accounting at global companies in Korea, the US, and Europe, both listed and non-listed. He joined Coupang from IGT where he served as a CFO and EVP and contributed to the company’s growth into an international gaming leader. Prior to joining IGT, Alberto was Group Global CFO and President Europe, Middle East and Africa at Doosan Infracore Construction Equipment and successfully led the global business expansion. He also served as General Manager and CFO of Technogym, a world leader manufacturer of fitness equipment. Alberto was also part of the finance leadership team at various companies including CNH Global, Fiat Group, Cassa Di Risparmio Di Perugia, and Credito Italiano. Alberto holds both Bachelor’s and Master’s degrees in Finance and Banking from the University of Siena in Italy and is a graduate of the Harvard Advanced Management Program.

Jay Jorgensen

General Counsel, Chief Compliance Officer & Secretary

Jay Jorgensen is Coupang’s General Counsel, Chief Compliance Officer & Secretary. In this capacity, Jay partners with our leaders to enhance our legal and due diligence frameworks, and set compliance standards that place an emphasis on serving our customers. Prior to Coupang, Jay was Executive Vice President, Global Chief Ethics and Compliance Officer at Walmart. There, he focused on building and refining a world-class ethics and compliance program which, in 2016, was recognized as the “Best Governance, Risk, and Compliance Program” by the New York Stock Exchange Governance Services. Jay joined Walmart from the international law firm, Sidley Austin LLP, where he was partner. Prior to joining the firm, Jay served as a law clerk to the late William H. Rehnquist, Chief Justice of the United States, and to Associate Supreme Court Justice Samuel A. Alito when he sat on the United States Court of Appeals for the Third Circuit.

HL Rogers

Chief Administrative Officer

Harold (HL) Rogers leads our People team and focuses on recruiting, retaining and developing talent at Coupang. Prior to joining Coupang, HL was Executive Vice President, Chief Ethics and Compliance Officer at Millicom, a global telecommunications company. HL began his legal career as a Law Clerk to the Honorable Thomas B. Griffith on the United States Court of Appeals for the Washington D.C. Circuit, before joining the international law firm, Sidley Austin LLP, where he was Partner. HL holds a Bachelor’s degree in English from Brigham Young University and gained his JD from Harvard Law School.

Hui Xu

Senior Vice President, Platform, Search and Discovery

Hui Xu oversees Coupang’s global platform, search and discovery strategies, technologies, and products that serves to enhance customers' overall shopping experience on Coupang's website and mobile apps. Prior to joining Coupang, as the Head of Search and Discovery at Pinterest, Hui led the innovation and played a key role in transforming Pinterest from an image-sharing network to the world's best visual search and discovery engine. Prior to Pinterest, Hui spent seven years at Google working as an engineer, a technology lead, and an engineering manager. He was a core member of Google’s indexing team responsible for building the world’s largest web index. Hui Xu received a Ph.D. in Computer Science and Engineering from the University of Minnesota.

Minette Bellingan

Vice President, Private Label and Sourcing

Minette Bellingan, our Vice President, Private Label and Sourcing, manages Coupang's global sourcing business across all product categories including electronics, apparel, baby, pet, consumables and food. Before joining us in 2018, Minette was Director of Global Sourcing and Private Brands at Amazon.com, where she led the global sourcing and private label functions for the USA, Japan, Canada, Mexico, the EU (where she also led direct imports), India and China. Minette had joined Amazon from METRO group, where she led sourcing and private label teams in Germany and Hong Kong. She has also held senior sourcing and leadership roles in Europe for private labels at Dixons Carphone and Tesco. She completed a BA (Hons) in Fine Art and Cultural Studies at the renowned Central Saint Martins School of Art in London. She now also holds an MBA and Master of Research degree from the University of Cambridge. Minette is currently pursuing her PhD part-time at the University of Cambridge's Faculty of Engineering.

Jeffrey YT Kim

Vice President, Communications

Jeffrey YT Kim, our Vice President of Communications, has served in the communications sector for about 30 years. Before joining Coupang, he served as a journalist at various media outlets including Maeil Business Newspaper, Korea Internet Dot Com, and Kyung-In Broadcasting. He was Chief Listening Officer and Chief Innovation Officer at Hitejinro and Chief Communication Office at Hanssem Group. Jeffrey received a Bachelor’s degree in Economics from the Seoul National University and studied at the School of Business, Aalto University in Finland and in KAIST’s Advanced Innovative Management Program. He has written several books on business innovation and communication.

James BH Lee

Vice President, Brand Management

As Vice President of Retail, James BH Lee is responsible for Consumer Electronics, Household & Personal Care, Beauty, and Media businesses here at Coupang. From the first steps in launching Coupang’s Rocket delivery business, James has served as a business leader in various categories such as Baby, Household & Personal Care, Beauty, Food, and Hardline, and has led the way in launching new customer services such as SnS (Subscribe & Save), pre-order, and professional installation along with continuously increasing selection. Before joining Coupang, James has gained extensive experience in domestic and international brand marketing, strategic business management, and sales at Aekyung Group and CJ CheilJedang. He holds a BA and MA from Korea University.

Joseph Nortman

Chief Executive Officer, Coupang Fulfillment Services (CFS)

Joseph Nortman heads Coupang Fulfillment Services (CFS). CFS oversees Coupang’s receipt of merchandise from suppliers, storage of goods, and order processing to include picking, packing and shipping of products to our last-mile delivery locations. Prior to leading CFS, Joe was Coupang’s Senior Director of Logistics, with responsibility for hubs, transportation, process improvement, and packaging. Joe has also held a number of senior fulfillment center management and operations leadership roles with Petsmart, CVS, Amazon, and JCPenney across the United States. In addition, he spent half his career managing industrial engineering and logistics operations at UPS. Joe holds both a Master’s degree in Global Logistics and a Bachelor’s degree in Anthropology and Computer Information Systems from California State University, Long Beach.

Helen HY Yoon

Vice President, Brand Management

Helen HY Yoon is our Co-Head, Retail and Brand Management and a Vice President at Coupang. She joined Coupang in 2014 and has successfully launched and expanded many of our key retail categories including pet, home, kitchen, sports, and Rocket Fresh. Helen started her career as EA and transferred to a retail career at Walmart Korea, experiencing multiple divisions, and has also worked with Emart. Prior to joining Coupang, Helen worked in buying, global sourcing area in Tesco Korea (Homeplus). Helen holds a Bachelor's degree in English Literature from Ewha Woman's University.