eCommerce

Our rapidly growing eCommerce team has played an instrumental role in driving Coupang’s success. Over the past five years, our retail team has grown from covering a single category to providing one of the largest retail selections in Korea across consumables, hardlines, media, beauty and fashion, fresh and grocery, and our expanding private label offering. Our retail business is supported by our team in platform business services, which ensures that our customers benefit from an unsurpassed online catalog selection, the best prices, and a secure and automated buying platform. Meanwhile, our marketing teams work creatively to enhance our company brand and drive revenue through search, display, affiliate as well as push marketing. Our loyalty team defines and expands upon our innovative loyalty program, ensuring that we continue to wow returning customers. Meanwhile our 3P marketplace business connects our customers with a wide variety of sellers, allowing Coupang to provide a growing and ever-changing product selection.

At Coupang, we continually seek opportunities for business expansion. Our advertising business, Coupang Media Group (CMG), is one example of the growing scope of our retail organization. Launched in 2017, CMG actively develops products and service offerings that leverage Coupang’s strength as a world-class eCommerce platform by integrating advertising into the shopping experience from first discovery to purchase. Similarly, our travel business is disrupting the Korean market by delivering differentiated travel products and services across flights, accommodation and holiday activities.

Platform, Search & Discovery

Coupang’s platform team is responsible for developing platforms upon which other areas of our business can build applications, processes, and technologies. The team creates worry-free platforms that allow for business or domain specific developments, and reduce the lead time and resources required by our internal customers to achieve their goals. Our talented developers and engineers in search and discovery execute Coupang’s vision to become the ultimate destination for product discovery. Whether our customers know what products they are looking for or are simply browsing, our search and discovery team seeks to build a product search and discovery experience that allows us to sync seamlessly with our customers’ interests and thought processes, whilst delivering a worry-free and secure shopping experience.

Coupang Fulfillment Services

Coupang Fulfillment Services (CFS) is a subsidiary of Coupang and manages all fulfillment operations for the company. CFS operates more than over 60 fulfillment centers and hubs across Korea. Our team of specialists handles inbound operations, inventory management, sorting, outbound operations, returns, and customer service for Coupang. Our fulfillment infrastructure covers an area equivalent to 151 soccer fields and includes three mega fulfillment centers located in Incheon, Deokpyeong and Daegu. Our innovative systems support Coupang’s next-day Rocket Delivery service and have allowed us to fulfill customer orders at ever-faster rates.

Corporate Functions

Our corporate teams across finance, procurement, investor relations, human resources, legal, communications, policy and information technology form the backbone of our business operations.

Our finance function partners closely with various business units and focuses on scalability, controllership and governance. Meanwhile, our human resources team ensures that our most valuable asset—our people—are provided with the best possible opportunities for growth, and that we continue to hire and develop the best. Our lawyers and legal professionals advise and guide Coupang on legal issues, and are deeply involved in every aspect of our businesses operations as we explore groundbreaking new services. Coupang’s communications team is responsible for devising our communications philosophy and delivering messaging to local and international audiences. Our professionals in information technology run our networks, corporate applications, on-premise and cloud-computing environments, and provide operational support to our staff and other end users.

Security & Privacy and Technology Infrastructure

Our security and privacy teams work across Coupang to ensure that corporate and customer data is securely stored and managed. Our security architects and engineers design cutting-edge solutions that embed security into everything we build. Specialized teams concurrently monitor our systems around the clock, addressing changing cyber threats as they emerge, and continuously testing for system security weaknesses. Our security governance team ensures adherence to policies and protocols, and also provides compliance assessment, audit and certification, communications and training.

Our technology infrastructure team supports all Coupang operating environments and provides the infrastructure foundation for Coupang’s technology stack. Our cloud services infrastructure team provides IaaS as a service to all Coupang engineers, allowing for word-class scalability, redundancy and reliability. This is in addition to building, designing and implementing components such as WAFs, DNS, CDN and GitLab. Our identity and access management arm oversees our authentication and authorization infrastructure. Coupang’s Mission Control Center (MCC) serves as a modern 24x7 NOC (Network Operations Center) that monitors our technology stack across all services and operations, and manages all incidents as first-line responders. Meanwhile our reliability engineering team works across the organization to troubleshoot, identifying root causes and proposing solutions.

Logistics Services

Our logistics team is responsible for ensuring that our customers’ orders arrive at their destination as quickly as possible. Our Coupang deliverymen are an integral part of our logistics team and serve as the backbone of our function. They are our brand ambassadors and work hard to uphold Coupang’s promise to wow the customer with our 24-hour Rocket Delivery. Our teams in logistics strategy and operations engineering provide tactical and strategic advice to the operations business and allow us to continually improve on and redefine the Coupang delivery experience. We continually seek out new innovations that enhance customer experience. Within weeks of deciding to make fresh and organic food available to our customers via our Rocket Fresh program, we leveraged our logistics platform to scale the offering to half of Korea. Rocket Fresh, along with free returns and Dawn Delivery, now form the basis of our Rocket Wow Club, a membership service nearing a million customers in a just a few weeks. In addition, our Coupang Flex delivery program has enhanced our customers’ delivery experience and has created flexible jobs for people from all walks of life.