Coupang Private Label Brands

CPLB (Coupang Private Label Brands) strives to deliver high-quality products at affordable prices to consumers and present maximum value to the customer. The private brand labels — including fresh food brand Gomgom, household and pet products brand Tamsaa, health and beauty products brand Vitahal, and life and home brand Comet — offer the widest selection of great products at the lowest prices and best service. CPLB is a model example of our mission to break the biggest tradeoffs between price, service, and selection for our customers. CPLB continues to work with quality small business partners to share even greater benefits with customers and small businesses alike.

We are a dynamic team of professionals from diverse backgrounds. Our teams include Brand Management, Instock Management, Technical Services, Program Management, Design, Quality & Compliance, Finance, and Marketing.

We use our expertise to help grow our product portfolio to develop relevant products for our customers following market trends and insights. We strive to design the most efficient supply chain to optimize our inventory management and make products available at all times at competitive prices. While we develop more products for our customers, we continuously improve internal processes and business efficiency by using technology and automation systems. Our teams ensure that all our products and processes are compliant to regulatory requirements.

If you are inspired to build brands and products that customers love, join us. This is only possible because we trust each other and our customers trust us.