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Principal, Biz Marketing(CRM Strategy: Beauty & Fashion)

Seoul, South Korea

2441284 Nov. 17, 2020 eCommerce

Coupang is one of the largest and fastest growing e-commerce platforms on the planet. We are on a mission to revolutionize everyday lives for our customers, employees and partners. We solve problems no one has solved before to create a world where people ask, “How did we ever live without Coupang?” Coupang is a global company with offices in Beijing, Los Angeles, Seattle, Seoul, Shanghai, and Silicon Valley. 

Principal, Biz Marketing(CRM Strategy: Beauty & Fashion)

The CRM team is responsible for managing marketing campaign performance, optimizing current campaigns as well as conceptualizing and implementing new campaigns in conjunctions with Coupang leadership and business teams.

The CRM team creates actional and strategic plans to drive business results and make an impact in driving and amazing customer experience by being relevant to millions of customers and helping them to discover products they need on Coupang.

The CRM team is responsible for analyzing, leveraging, and segmenting customer data and insights and translate them into targeted activities to drive acquisition, retention and incremental sales to Coupang.


Key Responsibilities:

· Drive and influence the CRM strategy and plans for Beauty and Fashion categories

· Create additional streams of incremental revenue for Beauty & Fashion to fuel growth

· Work with Online Merchandising, Brand Managers, and Marketing team to create targeted promotional journeys

· Consult with Analytics team on measurement plans, ensuring the objectives and KPIs

· Monitor journeys, document suggested optimizations, and work with key stakeholders to activate those optimizations

· Collaborate with Online Merchandising, Analytics, Marketing, and Tech team to ensure flawless execution of CRM campaigns

· Deploy multi-channel CRM programs across onsite / in app properties, app push, and SMS

· Work closely with Targeting team to optimize audiences and personal communications


Basic Qualifications:

· BA/BS or higher degree in related area

· At least 5-8 years’ experience in a cross functional role with strong project management

· Experience in ecommerce preferred

· Working knowledge and understanding on how to communicate to targeted audiences

· Experience in managing several projects simultaneously; excellent project management skills

· Experience managing multiple stakeholders - a collaborative, consensus-building approach to managing both internal and external partners


Preferred Qualifications:

· Must be comfortable in an ambiguous environment where change is the norm, able to prioritize and adapt

· Great attention to detail

· Resourceful with a demonstrated ability to meet deadlines, and a versatile self-starter who excels in a team environment.

· Ability to work autonomously and independently yet integrate appropriately with other areas of Marketing and Tech.

· Excellent written and verbal communication


**English Resume is required


Recruitment Process and Others

1. Recruitment Process: Application Review - Phone Interview - Onsite Interview - Offer  
(The recruitment process may be different depending on the job and may be changed due to scheduling and circumstances.)
2. Others:
a. This job post may be closed early if all openings are filled.   
b. If there is any false information in the application, the offer may be cancelled.
c. Veteran status or disability will not result in any disadvantages in the recruitment process.
d. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.


1. 본 고지는 『채용절차의 공정화에 관한 법률』 제11조 제6항에 따른 것입니다. 
2. 당사 채용에 응시한 구직자 중 최종합격이 되지 못한 구직자는 『채용절차의 공정화에 관한 법률』에 따라 제출한 채용서류의 반환을 청구할 수 있음을 알려 드립니다. 다만, 홈페이지 또는 전자우편으로 제출된 경우나 구직자가 당사의 요구 없이 자발적으로 제출한 경우에는 그러하지 아니하며, 천재지변이나 그 밖에 당사에게 책임 없는 사유로 채용서류가 멸실된 경우에는 반환한 것으로 봅니다. 
3. 위 2항 본문에 따라 채용서류 반환 청구를 하는 구직자는 채용서류 반환청구서[채용절차의 공정화에 관한 법률 시행규칙 별지 제3호 서식]를 작성하여 당사로 팩스(02-6150-9005) 또는 이메일(로 제출하면, 제출이 확인된 날로부터 14일 이내에 지정한 주소지로 등기우편을 통하여 발송해 드립니다. 이 경우 등기우편요금은 수신자 부담으로 하게 되오니 유념하시기 바랍니다. 
4. 당사는 위 2항 본문에 따른 구직자의 반환 청구에 대비하여 채용 여부가 확정된 날로부터 180일 간 구직자가 제출한 채용서류 원본을 보관하게 되며, 그때까지 채용서류의 반환을 청구하지 아니할 경우에는 『개인정보 보호법』에 따라 지체 없이 채용서류 일체를 파기할 예정입니다.

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